Freshest External Communications
Winner - Kavanagh Communications, Creating the Aldi Effect.
Judges Comments
This was an amazing piece of work which incorporated creative ideas to get people to tell their friends about Aldi. A great angle within the campaign was the introduction of an IQ test for every customer, displaying the diversity of the customer base and breaking down perceptions of the supermarket. This was a very successful and creative campaign and greatly helped to raise awareness amongst the public..
Freshest Consumer Campaign
Winner - Kavanagh Communications, Aldi’s Amazing Hope in a Jar, Aldi.
Judges Comments This project took a very clever approach – focussing on a woman’s beauty product to entice shoppers who wouldn’t normally visit Aldi. The campaign achieved great results with a sharp increase in sales and a good return on investment. The whole project, from start to finish was very well thought through and executed, and left the client genuinely satisfied with the whole process. In the end, Aldi was selling more pots of cream than bananas!
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