Too often, companies only realise the true value of PR when it's too late – when they have a negative story to fight. As every episode of CSI tells you - when a crisis hits, the first 24 hours are vital. The quicker an effective response is placed the greater likelihood that damage to the company or brand image can be minimized.

With all our clients we are cool heads in a crisis and can be ready with pre-prepared crisis communication strategies to help minimize and counter negative media attention through an effective response. From a 365-day plan to 24-hour media targeting, we can help counter negative coverage by providing both an immediate response and a sustained campaign to further protect a threatened brand.

In the past year we've dealt with food scares, an international rap star's punch up with his entourage in a liquor store, competition commission enquiries and the effects of terrorism and new security measures on travel retail.