As specialists in providing PR support in the retail sector we have a strong research function and aim to fully understand the environments in which our clients are operating; so we get under the skin of everything from market trends to macroeconomic influences. Only by properly understanding their market positions can we help address challenges and maximise opportunities.

We regularly 'parachute' our staff into clients' offices – and we invite clients to visit us, with many hot desking on the odd day a month – to strengthen our understanding of their needs and the way they work.